Myla Opens New Luxury Lingerie Store In Bluewater Shopping Centre

yla’s portfolio currently consists of seven stand alone designer lingerie stores and three concessions throughout London along with concessions in Paris, Germany, Ireland and independent stockists worldwide. The Bluewater store will be Myla’s first UK regional stand alone store outside the London area.

CEO, Daniel Gestetner said: “We are delighted to be opening our first Myla store outside the London area. This is a prime retail space for us and will be an important addition to our current portfolio”.

Founded in 1999, Myla is a luxury underwear, sexy lingerie and lifestyle brand offering a gorgeous selection of lingerie, sleepwear and designer sex toys. The Bluewater store will stock the full Spring Summer 2009 collection including the recently re-launched swimwear, designer bikinis and beach cover up collection.

Andrew Parkinson, Bluewater General Manager said: “We are delighted to welcome Myla and are thrilled they have chosen Bluewater as their first UK regional stand alone store outside the London area. Bluewater continues to lead the way with another industry debut adding to the offer of an exceptional shopping experience for guests with this exciting new boutique.”

To celebrate the opening of the new boutique Myla will be holding an in store competition offering customers the opportunity to win two sets of £250 Myla vouchers. To be in with a chance to win simply visit the Bluewater store in the first week of opening and sign up to the mailing list. Winners will be drawn on 30th May 2009.

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